Morata was urged not to follow Torres and Falcao by taking 'cursed' Chelsea No. 9 shirt

The Spaniard turned a deaf ear to those advising him to inherit a different number upon completing a £70 million summer transfer to Stamford Bridge

Alvaro Morata was “begged” not to inherit the “cursed” No.9 shirt at Chelsea, but opted to ignore that advice following a £70 million move.
The Spaniard completed a big-money switch to Stamford Bridge from Real Madrid over the summer, with the reigning Premier League champions in need of striking inspiration following the decision to part with Diego Costa.
Charged with the task of being a leading man in the final third, Morata opted to take a number befitting of such a role.