Before January 17, 2018, Adia Sowho was the Director, Digital Business at EMTS (Etisalat Nigeria, now 9 mobile). In her departing note from the company published on Medium, she shared the strategy of how the company was able to break through in an ultra-competitive telcos market in Nigeria.
Her story also tells how businesses can develop a workable strategy, ensure full implementation and build one of the finest companies in Nig...