BEFORE A BELITTLED BLOGGER, NOW A BEAUTY MILLIONAIRE

 

After finding fame with her lifestyle blog, Isabella Lowengrip went on to establish one of Sweden's best-known beauty companies. But it wasn't all plain sailing for the 27-year-old.

When she started her blog at the age of 14, the mainstream media didn't take her seriously at all.
"Swedes, and particularly teenage girls, were very fast and early adopters," she says of the blogging boom that swept the country a decade ago.
"But I remember the Swedish media laughing at us and saying, 'look at those young women trying to do business with blogs'. We didn't give up though, and I'm very proud of it."
Under the pen name Blondinbella, she quickly became one of the most-read bloggers in the Nordics, and today some 1.5 million people visit her site every week.