Rihanna Adds Thousands Of New Followers On Instagram

Rihanna has jumped 5-2 after premiering her new Sephora lipstick line. Also, a re-entry for BLACKPINK and a debut from Marlene Dietrich.

A boost in Instagram activity, including 25.3 million Instagram reactions, helps Rihanna move 5-2 on Billboard’s Social 50 chart dated Jan. 13.

The Social 50 is powered by data tracked by music analytics company Next Big Sound and ranks the most popular artists on Facebook, Twitter, Instagram, YouTube, Wikipedia and Tumblr. The chart’s methodology blends weekly additions of friends/fans/followers along with artist page views and engagement. The chart’s latest tracking week ended Dec. 28.

Rihanna added 283,000 new followers on Instagram in the week ending Dec. 28, 2017 (up 146 percent). On Dec. 26, she announced the release of Mattemoiselle, her new lipstick line with Sephora, with an Instagram video showing multiple women — herself included — applying the lipstick.

Later that day, she posted a solemn photo toasting her cousin, Tavon Alleyne, who was shot and killed in Barbados that day after she spent Christmas with him the day before. She added the hashtag #endgunviolence to the post and, in the caption accompanying a video of Alleyne the next day, added, “Be grateful for life, man.”